From community-building, brand creation to storytelling and beyond Female-Founders, entrepreneurs and marketers can learn a lot from Beyoncé. Beyoncé’s Renaissance blasted in at No. 1 on the Billboard 200 albums chart with this year’s biggest week by a woman. Beyoncé’s seventh solo No. 1 album – is the first album released by a woman in 2022 to top the Billboard 200. The last woman at No. 1 was Adele with 30, which ruled for its first six weeks on the list (charts dated Dec. 4, 2021-Jan. 8, 2022). Notably, both 30 and Renaissance were released via Columbia Records (with Renaissance issued through Parkwood Entertainment/Columbia). More on Beyoncé and Adele’s sisterhood later.
Admittedly, Beyoncé has me in a personally entranced since the album dropped. I’ve started every morning this week and last pressing play. A love letter to so many communities, here are 8 lessons founders can learn from Queen Bey.
Most often referenced in pop culture as ‘Renaissance Man’, the term ‘renaissance’ has been reserved to describe ‘a man’ of many talents. Historically, the period of the Renaissance was significant because it cultivated a new change in art, knowledge and culture, it evolved the way people thought as well as new discoveries in travel, invention and style. In French the word ‘Renaissance’ translates to “rebirth”.
I love the word “rebirth” as it signifies transformation, important because if you haven’t been paying attention, Black women are in the middle of a Renaissance, or rebirth of our own, a period where our existence can no longer be plagued by the negative stereotypes perpetuated in all forms of media for the last 70 years. We are in the midst of an era I can only refer to as The Black Ascension, a time when Black billionaires are born, Black voices are amplified, negative perceptions are being dissolved, a time when the contributions of our talent and gifts are valued and monetized on platforms we own or hold an equity stake in.
I don’t know Beyoncé Knowles-Carter at all but if I had to guess the outcomes derived from her art starts with the intention she sets forth from its inception. What she wants fans to take away from the experience she designs likely informs the lyrics, sounds and visuals she chooses and how she artistically. Transcending space, genre and time, Beyonce’s ‘Renaissance’ flows back and forth between modernity and classic rhythms from the 70s, 80s and 90s. No fadeouts, no fadeins, each song melts into the next gifting music enthusiasts the sonic experience we didn’t know we needed.

READ MORE…
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp